M1 & D1 - First Draft
Omniya Tajni
M1: Analyse the different approaches used in the identified promos
D1: Compare and contrast the messaging within these identified promos
D1: Compare and contrast the messaging within these identified promos
Conventions
1. Film Trailer
Mission Impossible: Fallout
This is a trailer for an action/adventure film, so when the audience is watching it, there are a set of expectations an audience will have. The conventions are: Modern city buildings, Elements of Good Vs. Evil, Guns, Fight Scenes, High Tech Equipment. Here I have analysed two action film trailers.
In the trailer, Mission Impossible includes some modern city locations they are filming in. These cities are usually filmed in as it the most popular and audiences will be able to have familiarity and identify the locations and are filmed with wide, high angle shots to show the whole city.
When watching action films, the audience would expect there to be elements of good vs. evil & physical fights. Here they usually use lots of high and low angle shots to show who is more authoritative and quick cuts between the individuals fighting.
It is expected to have explosions and fire in action films, the post production team would usually add CGI / Special effects to add the effect.
Chase and fight scenes are expected to have quick cuts this emphasises on the fast movement between the characters. This shows violence between the individuals and they would need protection from each other.
Incredibles 2
https://www.youtube.com/watch?v=i5qOzqD9Rms
Incredibles 2 is an action/science fiction film, I already clarified the conventions of an action film previously. But when it comes to science fiction films it is completely different, they include: elements of good vs. evil, futuristic props, an alternative world & individual having powers.
Although this is an animation film, it includes modern city buildings, but of course the audience wouldn't be able to recognise it, but they would understand its an action film.
Due to the fact this a Sci-Fi, the individuals have super powers. In this shot you see the mother, stretching her arms in order to save her husband.
In action films, there is trouble to be expected. So when this happens the police will get involved and this will also include car chases.
In Sci-Fi films, you would expect there to be a different alternative world, where everyone has different powers. Although, we already identified this in the first film, the trailer shows us that this will continue.
Represenation
The representation in both of these action trailer films is very clear. In the film trailer of mission impossible, we see mainly men fighting, this presents that it is mainly men that have the power and control in society. This is also presented in the Incredibles 2 trailer where the guy chooses elastic girl to do a job and Bob says 'better than me', this shows the viewers that society has this idea and norm that it is always the men that have to do the hard work and women are weak and can't do anything.
2. Music Video
The music video's I have analysed are two music from the band Little Mix. Little Mix produce pop and contemporary R&B Music. When watching a girl band that produce pop music the conventions are;
The artists are usually clothed in fashionable, stylish & mainstream outfits. This music video was released in 2012, so during that time those type of clothes would have been in style and fashion & the young teenagers watching this would want to style and want to wear clothes like them.
The artists are usually portrayed as happy, enjoying & content with life. The music talks about how individuals need to not let anyone get to them, so they would make the music video and show that they are happy and care free.
Technology is used as a major part of pop music video. Animation and special effects is used greatly to create an exciting, loud & lively atmosphere. This also links to the lyrics of the music to represent the mood and theme.
Little Mix - Hair
https://www.youtube.com/watch?v=kgUpRwMeRr4
This is another music video by Little mix.
When watching pop music videos, the lyrics are normally based around love, relationships or heartbreaks. Due to the fact that girl pop bands are aimed at young teenagers they may be going through the same thing and will usually get assurance from films and know that everything will be okay. This is an example of a heartbreak music video.
There usually a lot of performance in pop music videos. This allows them to express their feelings and shows their over about the situation they are talking about, and will allow the audience to shadow their footsteps.
Representation
In both of the Little Mix music videos they are talking about something to make their audiences feel better. In the first music video 'Wings' it talks about how they shouldn't let anyone's negative opinion get to them and they should be themselves, this is represented through their body language and how they are all happy and dancing, without a care in the world. Due to the fact that their music is expected to be aimed at young teenage girls, their outfits are represented in a way to show their fashion and when young females see this they would obviously want to look like them or be similar. In the other music video as explained before, one of the members is going through a breakup/heartbreak, they also represent that they shouldn't also let this get to them because things will get better with the right mindset and right support from their friends. This also shows them that they need to make sure they have good friends that are willing to be there for them and make them happy if they are going through struggles like this.
3. Idents
ITV 2 - 2008 Ident
https://www.youtube.com/watch?v=AdhxxAdE450
There is a lot of dancing, this could indicate on what programme is going to come next. The use of colour of the costume used in is very bold and bright in order to grab the viewers attention. Due to the fact ITV2 is entertaining, this ident has been created to do so and meet the requirements of the show.
CBeebies - 2006 Ident
https://www.youtube.com/watch?v=7972llXMmW0
This is an ident for a children's show, therefore you would expect for it to be silly and maybe make them laugh in order to attract their attention.
The ident starts with a blue background and then changes to pink, this is clearly done to show that this channel is made for both genders and must appeal to both of them in order for them to engage with the ident.
The voice over saying 'CBeebies' is made clearly to be catchy and is said with a childs voice, this is clarly used in order to get the audience to enage with them and keeping them active, but to also make them remember the tune, so they can create familiarity.
In the trailer, Mission Impossible includes some modern city locations they are filming in. These cities are usually filmed in as it the most popular and audiences will be able to have familiarity and identify the locations and are filmed with wide, high angle shots to show the whole city.
When watching action films, the audience would expect there to be elements of good vs. evil & physical fights. Here they usually use lots of high and low angle shots to show who is more authoritative and quick cuts between the individuals fighting.
It is expected to have explosions and fire in action films, the post production team would usually add CGI / Special effects to add the effect.
Chase and fight scenes are expected to have quick cuts this emphasises on the fast movement between the characters. This shows violence between the individuals and they would need protection from each other.
Incredibles 2
https://www.youtube.com/watch?v=i5qOzqD9Rms
Incredibles 2 is an action/science fiction film, I already clarified the conventions of an action film previously. But when it comes to science fiction films it is completely different, they include: elements of good vs. evil, futuristic props, an alternative world & individual having powers.
Although this is an animation film, it includes modern city buildings, but of course the audience wouldn't be able to recognise it, but they would understand its an action film.
Due to the fact this a Sci-Fi, the individuals have super powers. In this shot you see the mother, stretching her arms in order to save her husband.
In action films, there is trouble to be expected. So when this happens the police will get involved and this will also include car chases.
In Sci-Fi films, you would expect there to be a different alternative world, where everyone has different powers. Although, we already identified this in the first film, the trailer shows us that this will continue.
Represenation
The representation in both of these action trailer films is very clear. In the film trailer of mission impossible, we see mainly men fighting, this presents that it is mainly men that have the power and control in society. This is also presented in the Incredibles 2 trailer where the guy chooses elastic girl to do a job and Bob says 'better than me', this shows the viewers that society has this idea and norm that it is always the men that have to do the hard work and women are weak and can't do anything.
2. Music Video
The music video's I have analysed are two music from the band Little Mix. Little Mix produce pop and contemporary R&B Music. When watching a girl band that produce pop music the conventions are;
The artists are usually clothed in fashionable, stylish & mainstream outfits. This music video was released in 2012, so during that time those type of clothes would have been in style and fashion & the young teenagers watching this would want to style and want to wear clothes like them.
The artists are usually portrayed as happy, enjoying & content with life. The music talks about how individuals need to not let anyone get to them, so they would make the music video and show that they are happy and care free.
Technology is used as a major part of pop music video. Animation and special effects is used greatly to create an exciting, loud & lively atmosphere. This also links to the lyrics of the music to represent the mood and theme.
Little Mix - Hair
https://www.youtube.com/watch?v=kgUpRwMeRr4
This is another music video by Little mix.
When watching pop music videos, the lyrics are normally based around love, relationships or heartbreaks. Due to the fact that girl pop bands are aimed at young teenagers they may be going through the same thing and will usually get assurance from films and know that everything will be okay. This is an example of a heartbreak music video.
In pop music videos there is usually some links between the lyrics and visuals. The lyrics are saying 'gotta get him out of my hair', nearly every time they do this, they always play around with their hair and also show the anger they have on the particular person they are talking about.
There usually a lot of performance in pop music videos. This allows them to express their feelings and shows their over about the situation they are talking about, and will allow the audience to shadow their footsteps.
Representation
In both of the Little Mix music videos they are talking about something to make their audiences feel better. In the first music video 'Wings' it talks about how they shouldn't let anyone's negative opinion get to them and they should be themselves, this is represented through their body language and how they are all happy and dancing, without a care in the world. Due to the fact that their music is expected to be aimed at young teenage girls, their outfits are represented in a way to show their fashion and when young females see this they would obviously want to look like them or be similar. In the other music video as explained before, one of the members is going through a breakup/heartbreak, they also represent that they shouldn't also let this get to them because things will get better with the right mindset and right support from their friends. This also shows them that they need to make sure they have good friends that are willing to be there for them and make them happy if they are going through struggles like this.
3. Idents
ITV 2 - 2008 Ident
https://www.youtube.com/watch?v=AdhxxAdE450
There is a lot of dancing, this could indicate on what programme is going to come next. The use of colour of the costume used in is very bold and bright in order to grab the viewers attention. Due to the fact ITV2 is entertaining, this ident has been created to do so and meet the requirements of the show.
CBeebies - 2006 Ident
https://www.youtube.com/watch?v=7972llXMmW0
This is an ident for a children's show, therefore you would expect for it to be silly and maybe make them laugh in order to attract their attention.
The ident starts with a blue background and then changes to pink, this is clearly done to show that this channel is made for both genders and must appeal to both of them in order for them to engage with the ident.
The voice over saying 'CBeebies' is made clearly to be catchy and is said with a childs voice, this is clarly used in order to get the audience to enage with them and keeping them active, but to also make them remember the tune, so they can create familiarity.
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